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Ernie Schell
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Statistical ROI
Why, then, would you want to invest in the other approach — statistical (sometimes called a “predictive” approach) — to marketing analysis? The benefit here is two-fold:
1. Because the first step in statistical analysis is creating a normalized data mart or data warehouse, your data will be cleansed of anomalies, duplicates and missing pieces.
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Ernie Schell
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