The Drill Down

Solution Vendors

One of the best solution providers that can help with these tasks is ASA Corp. (www.asacorp.com). Its Customer Opportunity Advisor, Decision-Builder, ModelMax and ScorXPRESS products offer a full range of database marketing and analysis tools.

An equally catalog-oriented solution is RetailQuadware, now managed by Junction Solutions (www.junctionsolutions.com). It provides complex data mart and analytical solutions for catalogers such as Musician’s Friend, Johnson Smith and Levenger.