The Drill Down

The RFMP business rules also should permit nested, multi-dimensional scoring, in which values assigned to each dimension can be placed in a user-defined algorithm to derive an aggregate score. The scoring’s results place a customer in a user-definable cell in a table, where the cells in turn can be clustered to derive a final RFMP score. The system should track automatically the evolution of each customer’s RFM score over time (i.e., migration based on customer behavior, not on user changes in the RFMP business rules).