The Drill Down

Other Considerations

Forecasts and comparative prior-period metrics should be broken down by response to product-type and catalog-page/ Web-page level. And for Web orders, set an offer/season different from the catalog.

To help improve your customer segmentation, define business rules for calculating customer RFM and product (RFMP) values. Those business rules should support aggregation of customer behavior by user-definable groupings/clusters for each dimension.