The Dreaded Red X

Image suppression is a fact of life today. The Email Experience Council not long ago conducted a study of 1,000 business and consumer e-mails during the past year. It found 21 percent of the e-mails reviewed appeared completely blank when images were turned off or stripped inside a variety of e-mail clients.

Include readable text in your e-mails that supports any products or promotions featured. Include a link to the HTML version of your e-mails at the top of your message.

Tip the odds of success in your favor and create a great experience for your recipients. Don’t run the risk of customers immediately deleting your communications. — Reggie Brady