The Convergence Question

Recent Software Company Mergers

Following are two recent examples of partnering between leading direct commerce software organizations with their Web and retail counterparts. Last May, Ecometry Corp., a Delray Beach, Fla.-based direct commerce OMS software supplier, merged with Blue Martini Software, developer of a well-known e-commerce platform along with other retail sales optimization applications. The opportunity for these two technology organizations to jointly develop enhanced integration points, in particular between the Blue Martini Web engine and the Ecometry OMS applications, along with complementary functionality across two product lines, should make the combined offering stronger than that of the individual parts.