The Convergence Question

Finally and most importantly, you need the ability to deliver on the promise of these marketing interactions. Web, catalog and store operations must ensure cost-effective, on-time delivery of sales orders generated by these customer interactions through fully integrated back-end solutions, including order processing, inventory management, physical fulfillment and warehousing. Not only must these applications handle traditional direct commerce fulfillment activities, but they also must be able to support customer in-store pickup and Web order returns. This, in turn, requires your OMS to have visibility into each store's inventory.