The Convergence Question

Few other companies offer a Web-to-warehouse solution under one roof. But recently several Web technology service organizations established alliances with the previously mentioned direct commerce software and fulfillment providers to offer end-to-end e-commerce solutions. An alliance of this type allows a Web service organization to serve as a general contractor for its customers, providing not only its typical Web-based services, such as creative design, e-commerce platform, content management, site hosting and other related Web tools, but also the sophisticated back-end capabilities of a direct commerce OMS and physical fulfillment infrastructure.