The Convergence Question

A slightly different approach to this end-to-end solution is the utilization of a third-party fulfillment service. Although this alternative doesn't typically include either Web- or retail-based software capabilities, it does give you a fulfillment outsourcing opportunity that's tightly integrated into your Web solution. As an example, FillTek, a fulfillment service provider that operates a fully integrated customer contact, fulfillment and outsourcing center in Cincinnati, expanded its traditional fulfillment-related services by establishing an integrated Web-to-warehouse solution through strategic partnerships with leading Web technology organizations. In this approach, FillTek's clients not only can access the company's OMS in an application service provider model as part of an overall e-commerce systems solution, they also can avail themselves of all or some of FillTek's product fulfillment services.