The Convergence Question

Jane Cannon, CommercialWare's chief operating officer, addressing the need of software suppliers to tailor their solutions to a changing marketplace, says: "As merchants are expanding their growth mix to include additional media — whether it be Web sites, marketplaces, retail stores or direct response TV — they're looking to simplify their infrastructure with fewer vendors who can offer a broader suite of integrated solutions. These dynamics are driving software vendors to align and bring complementary and integrated solutions that take the headache of integration away from merchants, in order to deliver real-time inventory, customer and channel management across the merchants' enterprise."