Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
"My projects continually indicate that any customer who has an experience with a live human being has greater long-term value than customers who do not have experiences with live human beings," Hillstrom says. "Retailers that can meet a core customer need and introduce wanted human assistance have a good chance to experience sales increases."
- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
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