Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
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The program works like this: Online shoppers purchase their items on The Container Store's website, then choose the GoShop! Click & Pickup option and enter a ZIP code. The site displays the nearest store and notes that customers can change their preferred location at any time while shopping. When a customer goes directly to a product page to purchase an item, they'll see whether that item is available or back ordered based on the ZIP code they previously entered. After all the items have been added to the shopping cart, customers can choose when to pick up their purchases (pickup is free).
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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