Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
GoShop! Click & Pickup
A big part of The Container Store's strategy of cultivating multichannel customers stems from its GoShop! Click & Pickup program, which was launched in Oct. 2008 in all of its stores. The program allows customers to pick up purchases at a store within two hours of ordering online.
- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
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