Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
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The Coppell, Tex.-based company was started by Chairman and CEO Kip Tindell and Chairman Emeritus Garrett Boone in 1978 with one retail store in northern Dallas. It currently sells its storage and organization solutions through catalogs, a transactional website and 48 retail stores nationwide. Just two years after opening its first store, the company launched its first catalog, and in 1992 started offering a mail order form in its catalogs, making it a true multichannel retailer. In 2000, The Container Store launched its transactional website. Currently, web and catalog sales make up 10 percent of the company's total revenues.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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