Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
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The Container Store will roll out the in-house system next year in its brick-and-mortar locations so customers will have the same dimensional visual experience. Customers already have the option to start their design processes online and have designers pull up their plans and complete them in the stores.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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