Cover Story: Getting Organized

Later this year, The Container Store plans to "dabble with single-item promotions targeted exclusively to those consumers following The Container Store on social channels," says Davis. "We want to keep these folks interested."

The company has also experimented with mobile shopping through Yowza!!, a free mobile coupon application that uses consumers' smartphone GPS to deliver deals that are relevant to their locations. But it hasn't fully committed to mobile yet.