Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
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Customers can also register on the company's website by entering their email addresses, and, Davis says, "we've created several promotions to encourage email sign up, so we're able to have continual growth of our email database."
The Container Store is also integrating ratings and review content on its website into other channels.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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