Cover Story: Getting Organized
How The 
Container 
Store built 
its business 
around a 
multichannel 
strategy
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Cross-Channel Marketing
Another way The Container Store courts multichannel customers is by collecting the postal and email addresses of customers when they shop in stores.
For example, at the point-of-sale, employees collect customer address information, which is either added to the company's database or appended to individual customer files. The Container Store doesn't collect email addresses at checkout yet, Davis says, but will do so shortly.
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- Companies:
- The Container Store
- Places:
- Coppell, Tex.
- Northern Dallas
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