Cover Story: Getting Organized

The Container Store, a leading multichannel retailer of storage and organization products, understands the importance of having a cross-channel retail strategy: Developing cross-channel customers pads its bottom line.

"We know that our multichannel customers are about three times more valuable to us, so we do focus on developing more of them," says Catherine Davis, direct marketing manager for The Container Store. "We've learned that customers who shop both online and in stores dramatically outperform the rest of the customer base, and are the fastest-growing segment."