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Alicia Orr
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and Catalog Success
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Also use caution when offering free shipping. In some cases, it can boost orders, but it also can be a losing proposition. Mollo explains: “Look at your average order size. If it’s $70, maybe you’d offer free S&H on orders over $80 to get the average order up.” But, if your average order is $50, and you offer free shipping on orders of more than $40, then you’re giving the store away, says Mollo.
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