The Complexities of Shipping & Handling Fees

Barry suggests doing a shipping study that looks at all of the factors together to discern if you’re charging the right amount. “This also will help to determine places within your S&H where you can potentially reap some cost savings,” he says.

In setting your fees, look at your competitors’ order blanks. “What percentage of their average orders are they charging for S&H? You want to be in line with your competitors,” Barry asserts. Also look at how many customer complaints you log regarding your S&H policies.