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Alicia Orr
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and Catalog Success
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Also consider how many packages will mail for every order. Says Mollo, “This depends on your backorders. There’s a direct relationship between the two.”
A major factor in discerning what to charge for S&H is the kind of product you’re shipping. Hard goods obviously cost more to pack and ship. Soft goods such as apparel (which Mollo says often can ship in manila bags, and stay less than the 2 lb. weight) will be cheaper to ship.
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