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Alicia Orr
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and Catalog Success
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S&H expenses for soft goods tend to range from 4 to 6 percent. With hard goods, the expense can be from 6 to 10 percent. As a result, it’s somewhat easier for marketers of soft goods to cover their expenses and then earn some extra contribution.
Barry takes a different view of the profit issue: “Cover a portion of the costs beyond the actual outbound freight. The fee is a marketing income, and the freight is an operations expense, so it shows up as a net income. But this is to cover all of the associated costs beyond the shipping.”
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Alicia Orr
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