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Alicia Orr
, Editor In Chief
and Catalog Success
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Michael Grant, of the catalog marketing and database consulting firm Michael I. Grant & Associates, explains why tiered pricing works: “What you try to do with a tiered table is create levels with your average order size in the middle. The percent obviously is less for larger orders, so there’s a benefit to ordering more. It should decline as a percentage the farther up the tier you go.” He offers examples:
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