The Catalog Doctor: Profit Prescriptions for Product Density

Otherwise, it’s best you go for high density. Miles Kimball, a low-priced gadget/gift cataloger, does this well, fitting an average of 19 products onto each spread of its narrow trim size (7.25 inches by 10.5 inches) catalog.

Try these tricks to make highly dense spreads easy to view for your readers:
1. Have a prominent, relevant headline to catch attention.
2. Visually simplify a crowded spread by arranging products into groupings.
3. Try to have a “hero” product on most spreads to help grab and anchor the reader’s eye.