The Catalog Doctor: Profit Prescriptions for Product Density

High Density Plus Low Prices Works

Problem: “Our catalog doesn’t have to look high-end — we sell functional products at great values. How dense can I go to get the most bang for my buck?”

Doctor’s Remedy: High density is almost a must for catalogs of low-priced products. But if you’re selling to a relatively broad audience, where you face a lot of competition, you’ll need to design your catalog in ways that prevent quickly scanning readers from having their eyes glaze over.