The Catalog Doctor: Profit Prescriptions for Product Density

Problem: “I need to increase our upscale catalog’s product density even more. Any other tricks for maintaining a high-end look?”

Doctor’s Remedy: Use different densities on different pages. Start with low density in the first few pages (top sellers that deserve really big space). Later in the book, group small-space products so pages get progressively denser. Then, to keep the inner pages of the book from looking overly dense, when you come to a new product category, begin that category with a low density “breaker” spread that highlights low density best sellers in that category. Then move back into high density for the rest of that category.