The Catalog Doctor: Profit Prescriptions for Product Density

Tricks for Adding High-end Density

Problem: “My brand is very upscale, but I can’t be profitable with only five to seven products per spread. Are there other ways to have a high-end look?”

Doctor’s Remedy: Yes. One way is to show several products in a single image. This works particularly great for fashion catalogs and home décor catalogs. In fashion, a model who gets a whole page to herself looks like low product density right? Look again. It’s not unusual to find one model selling a jacket, a blouse, pants, a belt and a scarf. So what looked like low density actually is middle density, cleverly disguised. Linens can work the same way with one
big bed image selling a duvet cover, bed skirt, three kinds of pillows and a bed runner all in one shot. But don’t combine just any products into a single photo. If the products don’t naturally work together, you could end up with a chaotic photo, which will reduce sales.