The Catalog Doctor: Profit Prescriptions for Product Density

Are Upscale and Increased Density Compatible?

Problem: “My square inch report tells me to increase density a lot. Won’t that downscale my high-end brand, hurting sales?”

Doctor’s Remedy: It doesn’t have to. This high-end cataloger had some products that earned huge space and many others that earned tiny space. The company achieved this by incorporating huge images, a typical upscale design trick, to keep its catalog’s high-end look. A hallmark of many high-end books, larger images can balance well with smaller images on facing pages.