The Catalog Doctor: Profit Prescriptions for Product Density

Square inch report. Once started, focus on what your square inch report tells you. It’s your key to increasing and decreasing the space allocated for each product. This report should tell you what your sales per square inch of catalog space are for each product, how individual products’ square inch sales compare to the book’s average, how much above or below breakeven, and other factors. Track trends over time, too, as you’ll be able to tell if you’re over-enlarging or over-shrinking space for particular products.