The Catalog Doctor Marketing Remedies for Multichannel Pro
All this theoretically could be your photo studio, your design studio, a color house, your press vendor — or, you could do it in house. What's more, you can have the best SWOP-calibrated equipment, but you still won't get great color without a great color operator.
Why Aren't My Digital Photos Sharp?
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
