The Catalog Doctor Marketing Remedies for Multichannel Pro
Does that mean you must keep using a color house even though you've switched to all-digital photography? Technically, no. Just be sure that wherever your color is getting corrected, it possesses the following:
-A high-end SWOP-calibrated monitor;
- A high-end SWOP-calibrated printer/proofer; and
- A highly skilled color correction person with years of experience.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
