The Catalog Doctor Marketing Remedies for Multichannel Pro
But does your catalog really need great color? If you're shooting tools, work clothes or office supplies, then studio color may be fine. But if you're shooting fashion, gifts or food (or any high-quality products needing high-quality color and images to match), then studio-corrected color will almost never work for you.
Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.
