Cover Story: REI Treks Ahead
The camping gear marketer has changed its approach, but not its focus
Aggressive in Retail
“Things are more available now,” Bowcut says. With so many Wal-Mart locations all over and so many people living within proximity of at least one of them, “many companies that used to be direct-only now have aggressive retail plans. That causes us to rethink how we use catalogs.” As REI has become more aggressive in its store expansion over the past 25 years, catalogs have remained a primary part of driving sales.
- People:
- Mike Bowcut
- Nick Radcliffe
- Places:
- Boston
- Kent, Wash.
Related Content
Comments
