Cover Story: REI Treks Ahead
The camping gear marketer has changed its approach, but not its focus
“If we’re going to survive, we need to realize that we’re not in the ‘catalog’ business; we’re in the ‘selling stuff’ business,” said Mike Bowcut, REI’s director of direct marketing and analytics, during a presentation he gave at the Spring NEMOA Conference in Boston (some details of which were incorporated into this story).
- People:
- Mike Bowcut
- Nick Radcliffe
- Places:
- Boston
- Kent, Wash.
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