5 Ways to Maximize Your On-Site Search

5. Flexibility. Depending on the shopping season, new product debuts or emerging trends, the way online consumers shop — and search — is ever evolving. To keep up with Google (which manages to refresh its searches regularly, from upping the semantic knowledge to "Search, plus Your World"), your on-site search functionality must transform as quickly as the retail landscape. The buzzwords that are top searches today will likely change a month from now. Anticipate what your visitors will want next — or at least be prepared to make immediate alterations.