5 Ways to Maximize Your On-Site Search

4. Filter options. Make it easier for visitors to sift through multiple pages of results by incorporating side navigation bars with search filters that instantly chip away irrelevant items. If it's apparel they're seeking, include filters for color, size or even material. If it's a toy or game, create an age range filter. No matter which groupings you go with, be sure they're associated with the appropriate items. There's no need to make a size filter visible when someone's looking for a book.