5 Ways to Maximize Your On-Site Search

3. Enhanced categories. When in doubt, err on the side of specificity. Organizing your online inventory too broadly leaves shoppers with an unnecessary amount of legwork. If you specialize in a certain type of product but carry multiple brands, make sure that visitors can narrow their search by the same criteria. Even providing the ability to search within product categories by price range or customer review rating lends itself to a more consumer-centric experience.