5 Ways to Maximize Your On-Site Search

2. A mixed bag of searchable fields. It's dangerous to believe that site visitors will only be searching for a product by its precise label. The more options you allow as searchable fields, the higher the chances that visitors will find exactly what they're looking for. With a few programming edits, your on-site search can detect inventory based on the item or manufacturer number, short or long descriptions, and keywords. Take advantage of your internal site analytics to determine which keywords are searched most often, then take those and include them in your list of relevant terms.