5 Ways to Maximize Your On-Site Search

When designed correctly, on-site search boxes alone have the capacity to double and sometimes triple your conversion rate. Conversely, online shoppers will likely go straight to your competitors if your search function isn't painfully easy to use. Sixty-seven percent of visitors won't dig through more than the top 20 results for any given search, which makes it your responsibility to ensure the results you're providing are instant and relevant.