The Bombay Company’s Winning Formula

CS: Do they work together to integrate your offers, products and featured merchandise?
Corey: Yes, all of the above. You know, some catalogers still struggle with this because they haven’t yet integrated their marketing and Web teams. We have one person in charge of creative for our e-mail designs, and she works with many others here at Bombay to be sure we’re sending the right message at the right time. It’s a cooperative effort.