The Bombay Company’s Winning Formula

CS: Which channel accounts for most sales?
Corey: Most of our sales still come in via the retail channel.

CS: How does Bombay undertake the formidable task of integrating its e-mail campaigns into the company’s overall marketing campaigns? Do you have a dedicated e-mail marketing team, or are they part of the e-commerce group?
Corey: We make sure we leverage all of our channels. We have a really cooperative team here, with designers and marketing associates sitting only a few feet away from one another.