The Bombay Company’s Winning Formula

CS: You’ve stated elsewhere the goal of Bombay’s e-mail campaigns is to drive store sales. Do you also track if the e-mails drive online or catalog sales?
Corey: Yes, we put a tracking code on the e-mail messages, so we know how many e-mails converted to store, online and catalog sales.

CS: Have any examples of particularly successful e-mail campaigns?
Corey: In February, we ran an e-mail exclusive, three-day sale over a weekend, and did more than $1 million in sales across the business.