The Bombay Company’s Winning Formula

CS: How did the company get started in e-mail marketing? What were the arguments that convinced upper management this was a marketing avenue worth pursuing?
Corey: We got started in e-mail marketing early in 2002, and had no resistance from upper management. It’s a low-cost way to drive sales. It costs less than half a penny to send an e-mail. So deciding to market via e-mail is a no-brainer.