The Bombay Company’s Winning Formula

Sometimes we’ll send an e-mail campaign, and within an hour, customers show up at the stores with their e-mail printouts in hand looking for the offer in the store. That has convinced store associates that e-mail is a great way to drive store traffic.

CS: How often do you send e-mail campaigns?
Corey: A couple of times a month. We increase frequency slightly in the fourth quarter. But we’ll always keep it manageable.