The Bombay Company’s Winning Formula

Second, you have to balance your message, meaning you can’t over-message your customers or they’ll quickly lose interest.

Third, and we really haven’t taken full advantage of this yet, you have to offer content — in our case, decorating tips.

Fourth, it has to be customer friendly. People still, even today, expect something to go wrong during an online ordering process. They hold their breath during checkout. You have to set up a great customer experience, and then maintain that focus.