The Bombay Company’s Winning Formula

CS: IBM previously ran your e-commerce platform, but you’ve switched to Amazon. Why?
Corey: We chose Amazon because we want to take our e-commerce initiatives to the next level.

Amazon’s platform is a performance-based model, which we liked. And it offers stability and scalability.

CS: Looking at the progress you’ve made in the last two years with e-mail marketing, what are the top lessons you’ve learned about marketing in this channel?
Corey: First, if you’re a multichannel marketer, you really can’t do it without the help of store associates talking up your e-mail list and the offers customers can get by signing up for it.