The Bombay Company’s Winning Formula

CS: Why did you select Silverpop as your e-mail delivery provider and Coremetrics for analytics?
Corey: Bill Nussey, the CEO at Silverpop, is a very bright individual. I trust him. E-mail delivery is becoming a commodity business, and yet I need my e-mail provider to be six to 12 months ahead of me in technological know-how.