Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
Another rule the Black Dog has broken is the use of premium paper. Typically, a cataloger will go to great lengths to use a paper that offers the best reproduction. Sullivan, however, goes out of her way to use recycled paper.
The uncoated, porous paper sucks up ink, neither color nor photos reproduce on it well—but it is recycled. Environmental friendliness wins out because it keeps with the values of the Black Dog.
- Companies:
- J. Schmid & Assoc.
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