The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile

By Melissa Sepos

“The organization is important,” says Kolodny, the catalog’s designer from its inception. “We really want to make it a treasure hunt and to reflect the kookiness of the company. The [product] line doesn’t change that much and we need to make it seem like they haven’t seen it before. To some extent, we work hard to keep it loose.”